Inside rag & bone: Holiday 2011 Windows

‘Tis the season and rag & bone is feeling festive. Jenna and Deirdre, from our Visual Team, reveal the inspiration behind our stores’ window displays…

Tell us about the installations…

For the collection stores, we were inspired by traditional colonial home fronts decorated for the holidays. We collected images and props to literally recreate a front porch in the window. Our goal was to make an exterior winter white scene that was still cozy, warm and inviting. Our /JEAN window began with that same concept of a traditional winter scene and ice skating on frozen ponds, so we came up with a way for our colored denim to appear frozen in a huge block of ice.

When did you start working on Holiday 2011?

We began research in early October and played off ideas we had pulled together after our holiday displays last year.

Tell us a little known fact about the Holiday 2011 windows…

The vintage doors were rented from a friend’s landlady in Brooklyn who has a vast collection of treasures from old show costumes to rare pieces of architectural salvage in her back garden. She generously let us borrow these doors she’s been saving to one day build a house around. Also, the woman who hand knitted our cable ornaments is Linda from LJOCollection.com and her etsy store is Rue23Paris on etsy.com. We also got to work alongside our in-house builders for the installation who helped us create the shingled frontage around the doors. Installs can be hard work but they are all fun guys to spend time with, so they kept the whole process very fun & entertaining!

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INSIDE RAG & BONE