Behind the Scenes – FW 2013 featuring Léa Seydoux and Michael Pitt


Today is a pretty exciting one for rag & bone as we launch our FW 2013 campaigns. Yes, campaigns as we debut of our first ever men’s campaign!
French actress Léa Seydoux stars in our women’s campaign and American actor Michael Pitt fronts our men’s campaign.
“For us, it’s all about using individuals we view as iconic characters and Léa and Michael absolutely represent the spirit of the brand. They’re both genuine, cool people,” explains Marcus.
Shot in early June in New York City, here are some shots taken from the shoot, including one of the guys on set before they had to dash to the CFDA awards…

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