Supermodel, philanthropist and Hollywood scion Elettra Wiedemann returns this NYFW with Goodness, her popular pop-up restaurant.
The enterprising biomedicine grad, who is the daughter of Isabella Rossellini and granddaughter of Ingrid Bergman, has enlisted four high profile chefs; Mario Batali (Babbo), Alain Allegretti (La Promenade des Anglais), Julian Medina (Toloache) and Leo Forneas (ROBERT), to serve up healthy and delicious food every day from 11am to 3pm.
Goodness, which has the CFDA’s Health Initiative Stamp of Approval, will open its doors on Saturday at ROBERT, atop of the Museum of Arts and Design, and will run through the 14th.
Elettra, who is engaged to British business consultant James Marshall, discusses her venture with us…
Can you explain how you came up with concept for Goodness?
Goodness is something I created because of my experiences of traveling to FWs around the world and never having the time to explore and experience the hot new restaurants and chefs. Goodness has daily changing menus and daily changing chefs, and the actual venue is always located right around where the action is. Therefore, it’s easy to get to and also even if you come every day, there will always be something new!
Do you have further plans for Goodness?
I am not sure what will happen with GOODNESS, but I would love to develop it further and even eventually extend beyond FW’s. Once our Feb NYFW GOODNESS is over, I’m going to take a breather and then look into Paris for the Fall. But we’ll see. Even just a four days GOODNESS takes an insane amount of planning and coordination, and I have lots of other stuff to juggle at the moment!
What’s your favorite dish to cook?
I make a mean pesto from scratch. I will eat pesto with anything, even by itself!
What are some of your favorite New York restaurants?
Whitehall, Lupe, La Promenade des Anglais, Yerba Buena, Sant Ambroeus and EN Japanese Brasserie.
How would you describe your personal style?
I try to look elegant, but I am also a very active person so it’s very important to me that my clothes allow me to move and be comfortable!
What’s the best style advice you have ever received?
Not to buy the size, but to buy what fits. All sizes are not created equal, so rather than be focused on the number, focus on what looks good and not overly tight.