rag & bone is innovating its approach to seasonal campaigns with the launch of its serial Photo Project. Eschewing the customary cadence of biannual fashion advertising campaigns, the Photo Project will be pulsed throughout the year featuring imagery of six muses in total.
The first images, featuring model Malgosia Bela, were shot in delivery one of the S/S ’16 collection and launch today, February 11th.
A rag & bone runway regular, model Binx Walton will follow in March wearing the season’s second delivery.
The Photo Project, shot by photographer Glen Luchford, will feature an ongoing series of women who represent the diversity and breadth of the brand.