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THE DIY PROJECT

Created in Spring 2011 for rag & bone/JEAN, the D.I.Y. project sought to flip the traditional photo-shoot on its head by inviting the model to be the stylist, creative director and subject of her own work.
Each model was given a digital camera, a bag of clothes and the same remit – to interpret rag & bone/JEAN in their own individual way.
The brand selected their favorite girls such as Miranda Kerr, Karolina Kurkova, Candice Swanepoel, Carolyn Murphy and Mina Shin to participate in the campaign, which ran over two seasons.
A new series of the DIY Project is upcoming.


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  • Projects
  • Projects
  • Projects
  • Projects

HOUSTON/PROJECT

rag & bone opened its Houston Street Store in New York's NoLita in July 2010. Although we were proud of the space's heritage as the former famed Cafe Colonial, certain patrons weren't as enthusiastic. Responding to a string of unpleasant graffiti on the wall outside the store, we decided we'd had enough. We've since invited a string of street artists and volunteers to post on the wall outside the store, each bringing their own unique aesthetic and perspective to the project.




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