Campaign

For their men's Spring Summer 2014 campaign, rag & bone cast American actor Emile Hirsch. The campaign was shot in and around downtown LA by world renowned photographer Glen Luchford using 35mm and 16mm film. "We cast people we view as interesting characters. Both talent for our SS 14 campaigns are fearless when it comes to their craft which we find cool," – David Neville, rag & bone "We wanted to shoot in a real way and loved the idea of motels as they

represent the other, less shiny side of LA." – adds Marcus Wainwright, rag & bone Hirsch said of fronting the campaign: "rag & bone is a cool brand that is sophisticated yet still hip at the same time." The star added: "I liked the motel, it was run down but also classic and nostalgic." The campaign was creatively directed by Jefferson Hack's London-based agency MAD with art direction from Sara Hemming at DJA. Hair and make-up/grooming by Didier Malige and Gucci Westman respectively.