Campaign

For SS 2013, rag & bone returned to their native England to shoot Kate Moss in the Cotswolds. Photographed by Alasdair McLellan, the campaign captures Moss in Southrop, Gloucestershire. "We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our"

"British heritage, says David Neville. SS 2013 sees a continuation of the minimalistic concept of creating unique, stripped back imagery.The spirit of the images is definitely consistent from the first campaign. We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment," says Marcus Wainwright.