Campaign

About the Campaign

For SS15, rag & bone’s campaign is rooted in film, featuring Michael Pitt for menswear and Franco-Spanish actress Àstrid Bergès-Frisbey as the face of womenswear. Marking Pitt’s directorial debut, the film was shot in New York City, with Pitt and Berges-Frisbey playing the lead roles and British actor Stephen Graham appearing in a supporting role. Photographer Glen Luchford captured the still imagery for the SS15 print advertising campaign on set throughout the film shoot.