ALL ABOUT MICKEY MOUSE

rag & bone x Disney Mickey Mouse is part of a global celebration commemorating 90 years of a True Original. Our goal: to honor the iconic character’s heritage and evolution while presenting him in a new and modern form. Here, a look at what inspired us, and how the whole collection came together.

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THE MAGIC TOUCH

For a contemporary twist on the classic character, we scoured the Disney archives and collaged several illustrations of Mickey through the decades. Included are six renditions of the global icon, including the star of 1928’s Steamboat Willie—the first Mickey Mouse short to feature synchronized sound—and the ’90s-era iteration we all know and love.

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NEW YORK STATE OF MICKEY

As a New York brand, we wanted to infuse Mickey’s iconic and colorful heritage with a little NYC edge. Enter a custom graphic evoking the gritty look of ripped and peeled street bills, with Mickey Mouse illustrations from the past and present layered on top of each other.

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JUST ADD EDGE

Throughout his 90-year history, Mickey Mouse has been nothing if not expressive. Most of the time, he’s cheerful and smiling. For this capsule we wanted something different, so we came up with Determined Mickey. Like every New Yorker, he’s got a lot of attitude. But he’s just as adorable as any Mickey before him.

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IN THE DETAILS

The collection is comprised of bestselling rag & bone pieces, twisted with Mickey Mouse references large and small. Look for Mickey’s signature color palette across the full range of styles, plus surprise design elements here and there. Think pants featuring leather patches embossed with the number 90, and hidden prints of Mickey’s most famous catchphrase, “Oh boy!"

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rag & bone X Disney Mickey Mouse

Oh boy! We’re proud to present rag and bone x Disney Mickey Mouse, a limited-edition collection of unisex styles celebrating the 90th anniversary of a true icon. Made using original sketches from the Disney archive, the capsule highlights Mickey’s evolution over the past nine decades, bringing a decidedly New York sensibility to his endearing personality. It’s classic Mickey Mouse—always lovable, always authentic—reimagined with a modern edge.

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©Disney