*Offer valid on purchases made in US full price rag & bone stores when you trade in your pair of jeans to the Blue Jeans Go Green™ denim recycling program and purchase at least one new pair of full-price jeans that same day. Offer cannot be applied to previous purchases, future purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on jean shorts, jean rompers, jean jackets, or denim that is on sale. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through the Blue Jeans Go Green™ denim recycling program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. *Insulation quantities related to the Blue Jeans Go Green™ denim recycling program may be adjusted each year.