The DIY Project, originally created in Spring 2011 and now reintroduced for Spring 2018, flips the traditional photo shoot on its head. An ongoing creative initiative, for which each subject is given a camera, a bag of clothes – all with the same remit – to interpret rag & bone in their own way.
"The DIY Project was designed to focus on individuality and authenticity, two elements that have always been at the core of rag & bone. It's awesome to see such a fascinating group of people translate personal style in their own way,"
- Marcus Wainwright
rag & bone Founder and Chief Brand Officer