Skip to Content (Press Enter) Skip to Footer (Press Enter)
Stroke
The Spring 2025 Campaign

New York has a raw, unfiltered attitude that shapes how people dress. Denim, leather, and tailoring with authenticity. Outerwear that commands attention. Boots that work with it all. This is New York’s unofficial uniform.
Shop Women's
Shop Men's
Spring 2025
Spring 2025
New York has its own tempo—dynamic, persistent, and energizing. It takes a certain kind of confidence to harness its ever-accelerating momentum.
Spring 2025
Rue Belted Cotton Twill Jacket, Shea Faux Leather Pant, Ultra Featherweight Abby Denim Shirt (Coming Soon), Joni Chelsea Boot, Mercer Medium Leather Hobo Bag (Coming Soon)
Spring 2025
spring 2025
Henrietta Oversized Italian Cotton Trench Coat (Coming Soon), Harlow Full Length Straight Jean, Camilla Shirt Jacket, Joni Chelsea Boot, Realm Leather Satchel
Spring 2025
Spring 2025
Shift Textured-Stripe Cotton-Silk Blazer (Coming Soon), Shift Textured-Stripe Cotton-Silk Trousers (Coming Soon), Dalton Dobby Striped Short-Sleeve Shirt (Coming Soon), Clarkson Relaxed Fit Cotton Sweater
Eyewear ss24
Graham Denim Chore Jacket (Coming Soon), Dalton Dobby Plaid Shirt, Classic Flame Tee, Haydon Straight Fit Cotton Chino Pants (Coming Soon)
Spring 2025
Ezra English Cotton-Blend Tweed Long Blazer (Coming Soon), Shea Faux Leather Pant, Spire Double Buckle Belt, Joni Chelsea Boot
Behind the Scenes

Lensed by photographer Drew Vickers through Manhattan’s mid-morning haze, models Abbey Lee and Sage Elsesser set their own pace in the dynamic city.
SS25 Behind the Scene
SS25 BTS
SS25 BTS
SS25 BTS
SS25 Men's BTS
SS25 Men's BTS
Photographer: Drew Vickers
Director of Photography: Bryan Berrios
Stylist: Malina Gilchrist
Models: Abbey Lee, Sage Elsesser
Hair: Lucas Wilson
Make-up Artist: Yumi Lee
Set Designer: Julia Wagner
Production: Special Production Agency